There’s a new ongoing trend on Threads. People reselling courses, from creators through MRR (Master Reseller Rights), and it looks like a new gold rush.
The main reason why that’s happening is that reselling can offer a faster market entry and seemingly a lower amount of resources spent because the content already exists.
But is it really?
I’ve met course resellers this month who were “investing” anywhere between $1000 and $3000 in other courses, just to resell them and never got to break even after months of trying.
And it becomes a sunken cost fallacy, where they keep buying other courses, ending up with a half-baked “store” on Stan or Beacons, offering 20+ different courses.
I prefer selling and promoting my free guides and courses because, long-term, you’re going to keep 100% of your revenue, and you’re positioning yourself early enough to create your brand.
You have complete control over the content, the quality, and pricing, and no other reseller can undermine your price.
The difference?
You need to spend a lot of time crafting and writing those guides, but the cost isn’t cash; it’s manual labor and a lot of time spent writing.
Of course, you need to know the subject you’re writing about, and without marketing skills, you might never see a dollar.
But that shouldn’t stop people from trying.
When I started The Fractal Mindset, my startup costs were $103.
That cost is still significantly lower than the course resellers who spend and buy courses to resell them through Master Reselling Rights.
If you’re not confident enough to write your own content or guides, then reselling courses might make more sense initially.
You can learn more about the business or how to market a digital product, but I would encourage everyone to transition to creating their own materials.
Even if you’re not confident, you could always craft free lead magnets first and ask for feedback.
Just like I am doing with my Zero to 500K free guide.
If people love my style of writing or resonate with what you’re explaining, then you might convert them into buyers.
Final Word
I would never resell a course. Because of the lack of control and the competition who’s selling the same courses to other resellers.
Understand your risks and, if you can, do both where your material will become flagship material.
You can promote complementary courses from others through an affiliate structure instead of reselling (big difference) to maximize your revenue.
But consider that great course sellers or individuals often just focus on one digital product (for branding & marketing), so leads aren’t confused about what you’re selling.